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Revitalice su Institución Educativa mediante la Gestión Estratégica. PDF Imprimir E-Mail

En la era de la Sociedad del Conocimiento, se habla habitualmente de Organizaciones Inteligentes y de Gestión Estratégica. ¿Pero cómo se gana esa 'inteligencia organizacional'? Vayamos por partes.

 En el mundo de la Educación tenemos una larga trayectoria en lo que respecta a formularse objetivos y a planificar su concreción. ¿Cuál es la novedad para nosotros, entonces?  Básicamente, la velocidad de los cambios en nuestra sociedad, y la abundancia de información que es necesario que procesemos no sólo rápido, sino en forma pertinente.

Pensemos en la diferencia de sentido que podemos hallar al llamar a alguien -o si nos llaman- 'estratega' o 'planificador'. El sentido del 'planificador' está ligado a la tarea de enumerar pasos y atarse a ellos. Por el contrario, el sentido de 'estratega' se asocia a cierta genialidad para plantear las soluciones a problemas, contemplando diferentes contingencias y tomando decisiones críticas en el momento (pensemos en los grandes estrategas militares como Napoleón).

¿De dónde viene esta genialidad? ¿Podemos recrearla en nuestras Instituciones?

Muchas veces lo que percibimos como genialidad o talento para la toma de decisiones tiene que ver con los siguientes factores:

  • una excelente Base de Conocimiento (bien clasificada, que nos permite tener a mano indicadores de cómo va la gestión que nos propusimos, o cómo se está comportando el contexto en el que se encuentra nuestra Institución). Para esto es fundamental contar con tecnología adecuada y un análisis previo acerca de qué información es relevante y para qué.
  • claridad de metas consensuadas y medibles. Sobre este punto, recordemos que medir no siempre es cuantificar: no es casual que es cada vez más frecuente que las empresas de marketing internacional soliciten profesionales capacitados en métodos cualitativos de investigación. Con suerte, quizá esta sea la revancha metodológica de las humanidades.
  • un diagnóstico certero de los recursos con que se cuenta y de las amenazas que pueden boicotear nuestros procesos tendientes a la concreción de objetivos.
  • un margen de riesgo para la acción (hasta Napoleón perdió su última batalla) con necesarias redes de contención institucionales. 

Desde Novus Terra ofrecemos un abordaje de la gestión estratégica que profundiza en el desarrollo de capacidades como la anticipación, la flexibilidad de recursos y la agudeza analítica, combinados con un claro sentido del equilibrio ya que por la naturaleza de sus procesos internos y externos, las instituciones educativas deben crear un clima de estabilidad y contención entre sus miembros.

Si quiere mejorar el rendimiento de su Institución o renovar una imagen tradicional que ya no se condice con los tiempos que corren, no lo dude y consúltenos . 

 
 
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