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Internet y recursos audiovisuales: distinguirse del resto sumando efectividad en la enseñanza PDF Imprimir E-Mail

Las Nuevas Tecnologías de la Información proliferan vertiginosamente y proveen de herramientas ágiles y gratuitas para la comunicación entre las personas, así como la producción individual o colaborativa de contenidos multimediales. Ya no hace falta ser un programador para agregar funcionalidad a su propia web, o un diseñador para hacer pequeños cambios estéticos o editar newsletters...

...cuestiones que, desde ya, debemos agradecer a los miles de programadores y diseñadores avocados a la creación de dichas herramientas nuevas. La cuestión tampoco pasa por grandes inversiones en desarrollo tecnológico y producciones audiovisuales o multimedia, puesto que la tendencia es ofrecer aplicaciones virtuales en forma gratuita para casi cualquier finalidad imaginada.

¿Cuál es la clave? El conocimiento, el uso ágil, hasta gozoso diría, de las herramientas tecnológicas que mejor se ajusten a nuestros fines institucionales y educativos. Dicho conocimiento excede el esquema 'paso 1, abro el explorador; paso 2, hago click en el ícono...', y debe plantearnos desafíos cognitivos importantes, tales como ser capaces de generar una identidad visual coherente con nuestro proyecto educativo, promover redes de comunicación que salgan de la Institución y que demuestren que lo que enseñamos es de verdad, sirve para algo, cambia a las personas y les permite hacer algo que antes no podían, pero necesitaban (aun sin saberlo).   

La Educación no puede estar al margen de los procesos de formación de personas que se dan cotidianamente mediante la interacción con la tecnología. No es el objetivo de este artículo profundizar en el tema, pero sí debemos recordar los abundantes estudios que indagan acerca del efecto de Internet y los medios audiovisuales en la conducta, la lectoescritura, los valores y las pautas culturales de los estudiantes de todas las edades.

Otra ventaja de la utilización estratégica de Internet y los recursos audiovisuales es que tiene un efecto positivo como parte del plan de marketing: colabora con la diferenciación  de la propuesta educativa y, si se utilizan redes sociales o herramientas similares, facilitan la difusión de la misma.

Desde Novus Terra ofrecemos capacitación, tercerización de servicios y consultoría para que usted pueda hacer realidad el sueño de la transformación tecnológica y pedagógica de su Institución. Contáctenos